Beyonce and her Mom Launch Sasha Fierce Clothing Line.

When Beyoncé released "I Am …Sasha Fierce" last year, the double album received a lot of attention, not all of it good.

"Sasha Fierce," Beyoncé announced, is "the party girl…she is but I’m not. She’s my alter ego. I’m finally revealing who I am."

And now we have Sasha Fierce, the clothing line. Sources say that Beyoncé and her mother, Tina Knowles, plan to launch a new junior apparel label, Sasha Fierce for Deréon….just in time for... back to school.

The collection is supposedly "inspired by Beyoncé’s stage presence" and includes sportswear, outwear, handbags, footwear, eyewear and jewelry...and lingerie?



The line has been picked up by Macy’s, among other stores.

Looks hot so far huh?