As previously reported, Kim Kardashian will be shifting gears from reality show drama to the launch of her new perfume in February 2010. The TV personality signed on the fragrance deal with 50 Cent’s Lighthouse Beauty company and is now working with Claude Dir, a master perfumer at Givaudan, in creating her first signature scent.
As a child, Kim has always been interested with fragrances. She says:
“When I was little, my sister Kourtney and I tried to make our own perfume by picking flowers and putting them in the blender, because that’s how we thought fragrances were made. Our parents thought we were crazy — and it smelled totally gross!”
Her upcoming fragrance is far from gross. That is because she has the perfume expert by her side.
“I wanted something rich and creamy and sexy, but still youthful. I met with Claude and had an in-depth meeting about what I liked and didn’t like, and he and his team came up with seven samples based on that.”Kim also involved her fans in determining which bottle design to use for her fragrance. She polled her 2.5 million followers on Twitter.
“I posted pictures of a hot-pink version and a pale-pink version and asked my fans to weigh in on which was better. The overwhelming favorite was the pale-pink cap — everyone said it looked more sophisticated. I really wanted to know what my fans preferred. They’ll be the ones buying it! We will continue to interact with fans this way on this project.”
Fans can expect reasonable prices as well.
The initial collection will consist of eaux de parfum stockkeeping units: 1 oz. which will retail for $32, 1.7 oz. for $45, 3.4 oz. for $65 and a .33-oz. rollerball for $16.
This won’t be the end of Kim’s beauty venture, as she will also launch a second fragrance due out in 2011 and a future cosmetics line.
IN PREVIOUS REPORTS I TOLD YOU KIM.K WAS LAUNCHING HER PERFUME BUT THERE WAS SOMETHING JUST NOT RIGHT ABOUT THE BOTTLE AND THE NAME "BUNFORGETTABLE" LOLCHECK OUT THE PREVIOUS REPORTS ON HER: Kim Kardashian Can Now Add Beauty Editor To Her Resume!
Rihanna is joining, well, almost every celebrity, and creating a fragrance that will be out later this year. And while she had reportedly initially named it Route 22, she's reconsidering the name—and asking you for suggestions.
