Beyonce: Her 1st Fragrance "HEAT" [COMMERCIAL/ SONG INCLUDED]

BEYONCE "FEVER" THE SONG
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Diddy Taking It To The HSN Network!!!

On November 30, beginning at 11 p.m., the Home Shopping Network will be forever changed when P. Diddy hits the airwaves.

Diddy will promote his Unforgivable and I Am King fragrances with the reported goal of selling $400,000 worth of merchandise, and showing the world fragrances can be sold on TV — or, at least, that if anyone can convince the public to buy scents they can't smell, Diddy can.

“We should own Behind the Fragrance,” [HSN CEO Mindy Grossman] said, paraphrasing the title of the music-biography series.

Since Diddy's segment will be all about telling a story, he won't just go on the air and spray his fragrance on awkward models while talking about how fabulous it is. He'll be interviewed in a talk-show-like format on a specially built set, which you see rendered above (Diddy is our addition — to make it seem more real). Grossman hopes Diddy will bring in a whole new audience. Indeed, if we remember this come Monday after all the drinking we will have done in the past five days, we just might tune in — and we've never made an effort to watch HSN. Sean John executive vice-president Jeffrey Tweedy credits Grossman with “turning [HSN] into a hip TV channel.”

WELL DIDDY WILL DEFINITELY BRING A NEW AUDIENCE! SET YOUR DVR'S LOL...

Beyonce: The Fragrance

Beyonce has signed a deal with Coty Inc. to produce her own perfume.

The fragrance is supposed to be scheduled to launch in spring worldwide in fall 2010.

“For me, fragrance reflects a woman’s attitude and unique sense of style,” says Beyonce in a statement. “While I love various perfumes, I haven’t found a scent that truly personifies me as a woman. Working with Coty, I was able to turn my ideal fragrance into a reality by creating an alluring and sophisticated fragrance; one that’s reflective of my inner power.”

Nick Cannon Spills The Beans On How Mariah And Him Got Married.

Last night on the Tonight Show, Nick Cannon spilled the beans to Conan O'Brien about how he managed to romance one of the biggest pop stars on the planet—his wife, Mariah Carey. In the interview Cannon explained how he "spoke their relationship into existence," telling Conan: "Being an entertainer, they always ask who your celebrity crush is, and I would always say Mariah Carey."

Although most folks would laugh him off when he brought it up, eventually Nick got a call from the director of Mariah's hit video "Touch My Body," who asked him to play the role of the nerdy lover in the video (a part that eventually went to 30 Rock star Jack McBrayer). Although Nick turned that part down (he hated the wardrobe selection), Carey called Nick back for her next video in which he was able to play the love interest and the rest, as they say, is history!

Did you ever think that Mariah and Nick would last this long?

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While Nick is spilling the beans,

Mariah Carey is back with her third installment
in the fragrance industry, "Forever"

Thanks to her continued relationship with Elizabeth Arden. Arden also produces perfume for such bigwigs as Britney Spears, Elizabeth Taylor, Hilary Duff and Usher. What’s unique about the branding approaching to her new fragrance entitled Forever is it’s a bit more upscale than her previous two: “M” (2007) and Luscious Pink (2008).