Rap mogul Snoop Dogg has made his first big move as a record company executive he has signed "Cypress Hill" to Priority Records.
The new creative chairman of the label plans to "open up the doors to new talent as well as turning back time on the old talent - the N.W.As, the The D.O.C.s, the Ice Cubes; the records that made the west coat (of America) what it is", and his first major deal is a big deal.
He says, "I just signed west coast's finest off the east side (of Los Angeles) Cypress Hill."
Snoop and Cypress Hill made the announcement on yesterday’s Lopez Tonight show.
Snoop was handed the reins to Priority Records last year in the hopes that he could help bring the famed West Coast label — which featured artists like N.W.A, Ice Cube and Eazy-E — back to prominence. Snoop didn’t have to look far for his first signing, since Cypress Hill have been rap staples from Los Angeles’ South Gate for over 20 years. Other rockers rumored to be featured on Rise Up include Slash and Linkin Park’s Mike Shinoda.
Jay-Z won the BET Hip-Hop Awards' MVP of the Year trophy, beating Lil Wayne, Drake, T.I. and Kanye West. Hov also opened the show with a performance of "As Real as It Gets" with Young Jeezy. Taped earlier this month in Atlanta and aired Tuesday night (October 27), the ceremony showcased the hip-hop nation, from the New Boyz to OGs like Jigga.
And while Jay faced stiff competition, Ice Cube didn't have to go up against anybody to win. He was honored with the prestigious lifetime-achievement "I Am Hip-Hop" award.
Jeezy co-presented the award alongside Ice Cube's favorite rapper.
"Without Chuck D, we'd be on a real bad collision course," Cube proclaimed during his acceptance speech. He also stated that old time rappers should not give up on the game and keep pursuing their careers.
Other performers on the show included the Goodie Mob, Snoop Dogg and Gucci Mane, who got a chance to perform all his big hits of the last few months, including "Break Up" and "Wasted." Even the legendary Kid 'N Play snuck in a dance step. Some of the most talked-about performances of the night were the ones that didn't happen in-house. Several rap cyphers were taped, resulting in standout verses from KRS-One, Eminem, Nicki Minaj and Joe Budden.
(Cypher: Joe Budden, Nicki Minaj + More)
(Cypher: KRS, Wale + More)
Em's verse was a fence-clearing homerun as he brought his distinctive cadence and semi-automatic handgun flow.
(Cypher: Eminem, Mos Def + More)
"Wow! I need to hear the unedited version!" DJ Drama, who DJed the awards show, said of Em's bars. "The crowd in the house went crazy! They were so excited to even see Eminem in a cypher. He's one of the greatest spitters of all time."
Some other winners announced during the show were Drake for Rookie of the Year and DJ AM for DJ of the Year.